With demand slowing in the Australian automotive market, the need for accurate targeting of marketing resources has become even more critical. With this in mind, RDA is pleased to announce an upgrade to…
RDA is pleased to announce its GeoCMV Explorer partnership with Nielsen. This was launched last week in a press release which appeared in Mumbrella, Media Week, MR Web and on the Nielsen website. Global…
One of the great benefits of using geoTribes segments is the power to add new dimensions to other segmentation schemes. A recent report, created as a collaboration between RDA and…
The geoTribes segmentation scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. With extensive applications across database analysis, media planning, retail…
Despite the increasing use of one-to-one targeting approaches in digital and social media, segmentation remains very popular and an essential component of the modern marketer’s toolkit. This prompts the question…
RDA is pleased to announce the release of its updated geoSmart segmentation scheme. This is the sixth version of geoSmart that we have built since our first model in 1990.…