The Cost of Living in Sydney
Rising costs of living and lagging wage growth are making even the bare essentials of life a challenge for many Australians. On average the cost of living index rose by…
News & Views
Category: Market Data
The Grey Wave – Ageing in New Zealand
The world is in the midst of a demographic shift as the proportion of the global population over 60 years old is expected to double from 12% to 22% between…
New Business Audience Finder Unlocks Rich Targeting Opportunities
RDA has recently developed the Business Audience Finder which allows users to tailor make their own target business audiences from over 950,000 registered Australian businesses (ABNs). Created in partnership with…
Household Demand Data Added to the Audience Finder’s Synthetic Population
What is a Synthetic Population? The Synthetic Population (Synpop) within the geoTribes Explorer’s Audience Finder allows users to create custom audiences by combining variables across multiple categories. A Synpop is…
RDA Releases NHS-Based Health & Wellness Data for the geoTribes Explorer
Like most of the developed world, Australia is transitioning to a significantly older population to the point where one in seven people are now aged 65 and over. This rate…
RDA & Nielsen Launch Game-Changing Geospatial Media Targeting System
RDA is pleased to announce its GeoCMV Explorer partnership with Nielsen. This was launched last week in a press release which appeared in Mumbrella, Media Week, MR Web and on the Nielsen website. Global…