What is a Synthetic Population? The Synthetic Population (Synpop) within the geoTribes Explorer’s Audience Finder allows users to create custom audiences by combining variables across multiple categories. A Synpop is…
Like most of the developed world, Australia is transitioning to a significantly older population to the point where one in seven people are now aged 65 and over. This rate…
RDA is pleased to announce its GeoCMV Explorer partnership with Nielsen. This was launched last week in a press release which appeared in Mumbrella, Media Week, MR Web and on the Nielsen website. Global…
RDA Research has partnered with Conexum to model the Australian population’s likelihood to donate to particular charitable causes. Based on over 3 million donations, the categories include Animal, Children, Disability,…