RDA releases NHS-based health & wellness data for the geoTribes Explorer
Like most of the developed world, Australia is transitioning to a significantly older population to the point where one in seven people are now aged 65 and over. This rate…
News & Views
Category: Data
RDA & Nielsen launch game-changing geospatial media targeting system
RDA is pleased to announce its GeoCMV Explorer partnership with Nielsen. This was launched last week in a press release which appeared in Mumbrella, Media Week, MR Web and on the Nielsen website. Global…
Most charitable areas of Australia revealed as RDA models probability of donation across a range of causes.
RDA Research has partnered with Conexum to model the Australian population’s likelihood to donate to particular charitable causes. Based on over 3 million donations, the categories include Animal, Children, Disability,…