RDA releases NHS-based health & wellness data for the geoTribes Explorer
Like most of the developed world, Australia is transitioning to a significantly older population to the point where one in seven people are now aged 65 and over. This rate…
News & Views
Category: geoTribes
Yes or no? – Segmenting the Australia Day debate with geoTribes
One of the great benefits of using geoTribes segments is the power to add new dimensions to other segmentation schemes. A recent report, created as a collaboration between RDA and…
Why is geoTribes such a powerful segmentation approach?
The geoTribes segmentation scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. With extensive applications across database analysis, media planning, retail…
What makes a segmentation approach ‘good’?
Despite the increasing use of one-to-one targeting approaches in digital and social media, segmentation remains very popular and an essential component of the modern marketer’s toolkit. This prompts the question…
Pureprofile unveils next-level audience segmentation offering with RDA Research.
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals…
Census 2016: geoTribes Culture Dimensions of Australian Neighbourhoods
With the initial release of the Australian Bureau of Statistics (ABS) 2016 Census Data, RDA Research has re-modelled the geoTribes Culture Dimension. By providing an area-level measure of cultural influence,…