Yes or no? – Segmenting the Australia Day debate with geoTribes
One of the great benefits of using geoTribes segments is the power to add new dimensions to other segmentation schemes. A recent report, created as a collaboration between RDA and…
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Category: geoTribes
Why is geoTribes such a powerful segmentation approach?
The geoTribes segmentation scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. With extensive applications across database analysis, media planning, retail…
What makes a segmentation approach ‘good’?
Despite the increasing use of one-to-one targeting approaches in digital and social media, segmentation remains very popular and an essential component of the modern marketer’s toolkit. This prompts the question…
Pureprofile unveils next-level audience segmentation offering with RDA Research.
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals…
Census 2016: geoTribes Culture Dimensions of Australian Neighbourhoods
With the initial release of the Australian Bureau of Statistics (ABS) 2016 Census Data, RDA Research has re-modelled the geoTribes Culture Dimension. By providing an area-level measure of cultural influence,…
Research Now and RDA Research Partner to Leverage Integrated Data for Robust Targeting and Analytics
The following press release was originally published by Research Now. SYDNEY (October 18, 2017) – Research Now, the global leader in digital research data for better insights and decision-making, and RDA Research,…