Preppies of the USA
Although now a universal term, the concept of a ‘Preppie’ originates from a distinct youth subculture within the elite of the North Eastern United States. Strongly associated with established Ivy…
News & Views
Category: geoTribes
Updated UK Data & The Crusaders in London
RDA has recently updated its data for the United Kingdom to reflect the significant demographic changes which have occurred since the 2011 Census. To capture the 2.9 million increase in…
Yes or No? – Segmenting the Australia Day Debate with geoTribes
One of the great benefits of using geoTribes segments is the power to add new dimensions to other segmentation schemes. A recent report, created as a collaboration between RDA and…
Why is geoTribes Such a Powerful Segmentation Approach?
The geoTribes segmentation scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. With extensive applications across database analysis, media planning, retail…
What Makes a Segmentation Approach ‘Good’?
Despite the increasing use of one-to-one targeting approaches in digital and social media, segmentation remains very popular and an essential component of the modern marketer’s toolkit. This prompts the question…
Pureprofile Unveils Next-Level Audience Segmentation Offering with RDA Research.
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals…