Preppies of the USA
Although now a universal term, the concept of a ‘Preppie’ originates from a distinct youth subculture within the elite of the North Eastern United States. Strongly associated with established Ivy…
News & Views
Category: RDA Announcement
Updated UK Data & The Crusaders in London
RDA has recently updated its data for the United Kingdom to reflect the significant demographic changes which have occurred since the 2011 Census. To capture the 2.9 million increase in…
New Business Audience Finder Unlocks Rich Targeting Opportunities
RDA has recently developed the Business Audience Finder which allows users to tailor make their own target business audiences from over 950,000 registered Australian businesses (ABNs). Created in partnership with…
Household Demand Data Added to the Audience Finder’s Synthetic Population
What is a Synthetic Population? The Synthetic Population (Synpop) within the geoTribes Explorer’s Audience Finder allows users to create custom audiences by combining variables across multiple categories. A Synpop is…
RDA Releases NHS-Based Health & Wellness Data for the geoTribes Explorer
Like most of the developed world, Australia is transitioning to a significantly older population to the point where one in seven people are now aged 65 and over. This rate…
Motor Vehicle Demand Data Updated in the geoTribes Explorer
With demand slowing in the Australian automotive market, the need for accurate targeting of marketing resources has become even more critical. With this in mind, RDA is pleased to announce an upgrade…