Your Guide to RDA’s New Pay-As-You-Go Audience Finder
RDA is pleased to announce the recently released pay-as-you-go format for its existing Audience Finder targeting solution. In doing so, we have brought the Finder’s point and click simplicity to…
News & Views
Category: RDA Announcement
COVID-19 and the Demographics of Demand in Sydney’s Property Market
Despite a 15% decline in prices during an 18 month downturn, the Sydney property market was seeing a strong increase at the beginning of 2020, being on track to have…
Preppies of the USA
Although now a universal term, the concept of a ‘Preppie’ originates from a distinct youth subculture within the elite of the North Eastern United States. Strongly associated with established Ivy…
Updated UK Data & The Crusaders in London
RDA has recently updated its data for the United Kingdom to reflect the significant demographic changes which have occurred since the 2011 Census. To capture the 2.9 million increase in…
New Business Audience Finder Unlocks Rich Targeting Opportunities
RDA has recently developed the Business Audience Finder which allows users to tailor make their own target business audiences from over 950,000 registered Australian businesses (ABNs). Created in partnership with…
Household Demand Data Added to the Audience Finder’s Synthetic Population
What is a Synthetic Population? The Synthetic Population (Synpop) within the geoTribes Explorer’s Audience Finder allows users to create custom audiences by combining variables across multiple categories. A Synpop is…