News & Views

New Business Audience Finder Unlocks Rich Targeting Opportunities

RDA has recently developed the Business Audience Finder which allows users to tailor make their own target business audiences from over 950,000 registered Australian businesses (ABNs). Created in partnership with digital marketing company JustClickHere, this new data includes 800+ potential variables which are integrated into our existing Audience Finder platform. This new Market Data offering is geocoded to SA1 level and validated through JustClickHere’s marketing operations to ensure its accuracy.

Through the Finder, sophisticated business audience definitions can be constructed by dynamically combining business attributes with data levels from the Australian and New Zealand Standard Industrial Classification (ANZSIC). For example, classifications for a Construction Business Audience Definition could include:

  • Attributes (i.e. Revenue, Employee size etc.)
  • Divisions (i.e. Construction)
  • Subdivisions (i.e. Building Construction, Construction Services etc.)
  • Groups (i.e. Residential Building, Installation Services etc.)
  • Classes (i.e. House Construction, Plumbing, Bricklaying, Roofing etc.)

All of this data is based on listings in the Australian Business Register and is available in a range of base geographies including all ASGS levels, Postcodes and Suburbs. Users can access these variables through the Audience Finder within the geoTribes Explorer platform or as one-off reports or databases.

Providing access to hundreds of thousands of businesses Australia-wide, the Business Audience Finder can be used for a range of B2B and B2C applications. With such refined levels of targeting, potential insights can be generated for media targeting applications, trade retail location and sales territory planning. JustClickHere can also provide tailored lists or lead generation campaigns integrated with targets identified in the Business Audience Finder.

If you have any queries about the new data, contact the RDA Help Desk (info@geotribesexplorer.com or +612 8923 6655). Read more about the Business Audience Finder and our other market data offerings here.